The U.S. Small Business Administration reports 96% of consumers live outside America. Consequently, emerging countries offer the most opportunities as the middle class and their need for goods and services grow.
Why should U.S. Small and Medium Size Business Market to Latin America?
The U.S. Small Business Administration reports 96% of consumers live outside America. Consequently, emerging countries offer the most opportunities as the middle class and their need for goods and services grow.
Businesses can mainly capitalize on the growth opportunity in untapped markets in twelve countries in South America, Central America, Mexico, Costa Rica, El Salvador, Guatemala, Honduras, Nicaragua, and some Caribbean countries.
Why market to Latin America?
Growth
Many Latina American countries' economies are expected to grow after years of recession, debt, hyperinflation, and authoritarian government, and all countries are independent and open to foreign business. Countries like Chile, Perú, Costa Rica, and Honduras have heavily invested in the infrastructure needed for opportunities
US Trade Ties
Mercosur, made up of Brazil, Argentina, Uruguay, and Paraguay, is the fourth-largest trade bloc in the world. The United States is its largest trade partner, responsible for a quarter of its total trade.
With a combined population of 260 million and a GDP of over $3 trillion, the Mercosur trade region offers fast-growing markets and excellent business opportunities in South America.
Urban Mercosur includes countries such as Uruguay, Paraguay, Chile, Brazil, and Argentina.
The opportunity has allowed for US businesses to grow in an untapped market.
Marketing bilingual capabilities support allows small businesses and brands to tap into new markets and exponential growth.
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